Over the last year, we’ve been helping Facebook turn the heads of business audiences across APAC.
We’d like to share some of our success stories and give you a glimpse of what Facebook
has achieved in APAC regions, and hopefully give you a spark of inspiration.

Below, you can learn about the video we created about Workplace from Facebook customer Scoot,
an airline based in Singapore, as well as a few case studies on some of our other clients.

MOI is a global creative agency with a strategic hub in New York,
as well as offices in the UK, Singapore and Dubai.



Video and written case studies created to demonstrate the effectiveness of Workplace from Facebook first-hand


Commerce for Facebook IQ

Two reports exploring how consumers use social for e-commerce and the opportunities for retailers


Workplace from
Facebook for FSI

A vertical campaign targeting FSI customers on using Workplace to increase employee engagement


Campaign identity

Creation of visual campaign identity targeting e-commerce customers


Taking Workplace sky high

With a growing workforce dispersed across the world, colleagues at Scoot, the low-cost airline of the Singapore Airlines Group, were finding it difficult to communicate and needed a consolidated collaboration platform that aligned to their company culture.

Scoot saw Workplace from Facebook as a platform to create opportunities for community problem-sharing and internal interest groups. The video case study we produced shows how adopting Workplace from Facebook enabled frictionless communication for employees, with a platform that’s in line with the fun and agile culture Scoot wants to develop.

View Video

Step-by-step Abm (Google Cloud)

Google Cloud has aggressive sales and growth targets to meet. They realized that account-based marketing was the way to go, but that it would be feasible only through a repeatable, scalable approach.

We developed a step-by-step framework to help them decide how and where marketing can be most effective in supporting sales. With a focus on the strategies and tactics required to create awareness, influence and advocacy, the framework maximizes the chances of winning key accounts.

Request your own copy

Interactive business case (Ciena)

With a large South American telco issuing an RFP for network restructure, Ciena needed to show how they could help the telecoms company adapt within ever-changing environments and deliver richer, more connected experiences.

MOI worked with Ciena to build an experiential tool that provided the telco’s senior network decision-makers with interactive, digital experiences that offered company-specific insights and simulated projected customer demands.

Read case study

Launching M-Virtual

In light of COVID-19, we’ve just launched M-Virtual in the US, in partnership with On24, LinkedIn Live and INXPO. M-Virtual develops and delivers digital, interactive experiences ranging from smaller scale webinars to large scale online conferences that engage audiences in a new way. If you’re ready to go digital and would like some support please get in touch to book a free workshop.


Go easy on the quickies

Take a deep dive into long-term marketing campaigns and understand why and how they can be so effective.


Top Tips

13 Unique Ways A Business Can Use Video To Engage Its Audience – from MOI’s Alex Sandoval and the Forbes Agency Council.


Welcome to Content 3.0

Discover the next generation of content, for personalized, contextual experiences that react to what customers want, in real time.



Dave Simons
Account Director
Tel: +19176405417